IN THIS EPISODE
Going Into the Future, go for logos that win so that your brand will stand the test of time.
All great logos (such as the Apple logo, Nike, IBM etc) have one thing in common: the very things I discuss in this podcast.
If you want a brand that will become iconic, your logo is the first point of reference for how iconic your company is or will become so it’s important you get the very best of logo designers to work on an identity that will outlive you and the era in which it was designed.